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As time passes in the game, the market of each product type will move on to different phases, which affects how well a certain design of the product will sell.
At the bottom of the screen, between the inventory and the blueprint designer, you can click on an icon for to pull up the “Market Overview”
At the top of this menu, you have the option to toggle between all the products you have available. The market has different preferences for different products, so it is important to check how it changes for each product you are producing.
Under your product selection, you can see the expected features and drawbacks for that product. These are the same Features and Drawbacks you can see in your design screen. How well this product fulfils those expected features affects the market rating.
On the right, you can see ratings associated with Price, Market Appeal, and the Overall Market Rating, a combination of the two. The overall Market Rating relates to the Potential Sales for that specific product design, so if you’re not selling as much product as you make you’ll need to improve your market rating.
The Market Appeal can only be improved by creating a new design that fulfils more of the Features, but the Price rating can be improved by discounting the product. Simply slide the bar below “Discount” to the left until the Price and Market Rating are as high as you want. Keep in mind though, that if you decrease the price you won’t get as much income for your products.